Our Approach

Burrell is a diverse and award-winning, business-building agency. It is not a coincidence that our clients are leaders in their respective categories – or that the communications we develop on behalf of our clients are regarded as some of the most impactful and most insightful in the industry.  A key reason for our success is our best-in-class approach to strategy which guides our thinking in every discipline.

At the root of Burrell’s success is an unparalleled curiosity and commitment to understand what lives at the core of the consumer’s heart, mind and spirit. Our aim is to understand the client’s business and understand the consumer. We take our role beyond the creation and delivery of clients’ messages to consumers. We also carry the most potent and heartfelt of messages from consumers to our clients. It is a cyclical process in which we are the facilitators and often the translators.

In this regard, Burrell has a long track record of weaving our client’s product or service using positive images of African-Americans and their success stories.

We choose to be an agency that specializes in the African-American market.  This is our DNA – our passion. We believe we are part of something unique, exceptional, honest, and bold; and we believe that we are responsible to the community to whom we speak – the African-American community; our community.

Our overarching corporate mission is to “consistently deliver creative, market-moving ideas.” This mission statement addresses our commitment to deliver business results, driven by innovation year after year.