“Insight” is right up there with “integrated” and “holistic” among the most overused and abused words in advertising. As an agency that was founded on an insight that still gets quoted today, we take the word seriously and hold ourselves to a high standard.
The Unthought Known is a recognizable consumer truth, but one that is unique and untapped. The Unthought Known causes people to rethink how they view the problem. It is this commitment to ignore the obvious and always dig deeper that differentiates Burrell on a strategic level.
Our wealth of knowledge comes from the combination of 40 years of real commitment to understanding, unmatched investment in proprietary in-depth research and an agency of passionate advocates who live the consumer experience every day.