We are a full-service marketing communications company. Our specialties include Creative and Production (Television, Digital, Radio and Print), Research, In-house Media Planning and Buying, Engagement Marketing and Public Relations.
365Black Awards
McDonald’s
365 Black Initiative
McDonald’s® launched the 365BlackTM Awards to recognize individuals who make significant contributions to the African-American community. The awards program is an extension of the company’s signature 365Black Initiative, which recognizes and celebrates African-American culture, history and achievements all year round.
Burrell Engagement Marketing provides McDonald’s with cultural insights into the African-American marketplace and has spearheaded strategic communications, media relations and social media tactics to promote the 365Black Awards, garnering significant media coverage in both African-American and general consumer market press.
