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Yoplait Today
General Mills
Yoplait
Women often get so busy taking care of their children, their family, their community and their job that they don’t take time to take care of themselves. Based on this insight, we teamed Yoplait with actress/singer Tisha Campbell Martin in a campaign called Yoplait Today. The campaign encourages African-American women to begin their journey to a healthier tomorrow by indulging in Yoplait instead of a calorie-laden dessert.
In addition to print advertising featured in Essence magazine, the campaign included radio, digital ads and online content with more great tips on food and lifestyle choices. We also created a health and wellness event in Atlanta, in partnership with Radio One, where Tisha helped spread the message about simple steps to better health.
