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Procter and Gamble
Tide plus a Touch of Downy
“Date Night” is a testimonial story under the umbrella of the “My Tide” campaign. “My Tide” aims to personalize the Tide brand by helping consumers understand which Tide variant is right for them through the use of realistic, personal stories.
“Date Night” showcases the superior softness benefit of Tide plus a Touch of Downy through the voice of a good boyfriend.