We are a full-service marketing communications company. Our specialties include Creative and Production (Television, Digital, Radio and Print), Research, In-house Media Planning and Buying, Engagement Marketing and Public Relations.
Rivals
McDonald’s
McDonald’s is one of the most active companies when it comes to giving back to the African-American community. Research showed that two things are critical with the African-American consumer when it comes to community involvement: make the contributions tangible and don’t use a corporate voice, two of the key insights that drove this spot. The campaign consisted of television, print and radio.
These insights were the foundation of a message that associates McDonald’s with the ability to bring out the best in the youth of a community by fostering a healthy competitive spirit, brought to life through an archetypal rivalry between a brother and sister.