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Wake Up To Sweetness
General Mills
Honey Nut Cheerios
“Wake Up to Sweetness,” brings to life the message that Honey Nut Cheerios is a cereal you can love waking up to. The ad leverages the brand equity of animated Buzz the Bee and his message, “Bee Happy, Bee Healthy,” while also giving a fresh, engaging voice to the Honey Nut Cheerios message.
Although developed primarily for the African-American market, the music and mood in this spot have resonated so broadly that it’s proven a strong business driver for the General Market, too. And in response to its popularity, The “Wake Up to Sweetness” song is even available now online as a free ringtone!