We are a full-service marketing communications company. Our specialties include Creative and Production (Television, Digital, Radio and Print), Research, In-house Media Planning and Buying, Engagement Marketing and Public Relations.
White Socks
Procter and Gamble
Tide
“White Socks” is a testimonial story under the umbrella of the “My Tide” campaign. “My Tide” aims to personalize the Tide brand by helping consumers understand which Tide variant is right for them through use of realistic, personal stories.
“White Socks” uses the voice of a passionate soccer mom to demonstrate the superior whitening ability of Tide plus Bleach Alternative.