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Wicker Basket
Procter and Gamble
Tide plus a Touch of Downy
The Tide plus a Touch of Downy campaign depicts the positive, inspirational portrayal of African-American family values.
“Wicker Basket” integrates the product into an intimate and touching moment shared by a family, aligning the joys and comforts of home with Tide plus a Touch of Downy’s essential message.