We are a full-service marketing communications company. Our specialties include Creative and Production (Television, Digital, Radio and Print), Research, In-house Media Planning and Buying, Engagement Marketing and Public Relations.
Curves
General Mills
Yoplait
The challenge of communicating Yoplait Light’s story was to deliver the message in a way that is authentic and true African-American woman. The long-running brand message positions Yoplait Light as a delicious way to manage your weight by “outsmarting temptation.”
“Curves”, speaks with a voice authentic and true to our audience. It features a beautifully confident woman who loves her curves, but wants to love them in “all the right places.” When fattening desserts threw her a curve, she “threw it right back”, by indulging in Yoplait Light instead.