News


Disney’s Dreamers Academy Alumni Blazing Paths to Success

Alumni from Disney’s Dreamers Academy with Steve Harvey and ESSENCE Magazine Pushing Careers into National Spotlight LAKE BUENA VISTA, FL – (February 17, 2012) – Since the first commencement in 2008, graduates of Disney’s Dreamers Academy with Steve Harvey and ESSENCE Magazine have all left the experience at Walt Disney World Resort sporting a class [...]

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Celebrity DJs Crown Flavor Battle Champion

San Francisco’s DJ Risk One Scratches Way to the Top as McDonald’s 2012 Flavor Battle National DJ Champion Celebrity DJs Crown Flavor Battle Champion and Award $10,000 Grand Prize Oak Brook, Ill. (February 10, 2012) – A panel of celebrity DJ judges last night crowned San Francisco-based DJ Risk One as the 2012 Flavor Battle [...]

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McDonald’s 2012 Flavor Battle in Miami Beach

Legendary DJs and Iconic Rapper to Crown America’s Hottest DJ at McDonald’s 2012 Flavor Battle in Miami Beach Grammy Award-Winner Spinderella, Spin Veterans DJ Irie, DJ Skribble, DJ JayCeeOh Join Celebrity Hosts Doug E. Fresh and Teyana Taylor at National Finale Event OAK BROOK, Ill. (January 30, 2012) — Grammy-Award winner Spinderella and spin veterans [...]

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Burrell Celebrates MLK’s Birthday

Burrell employees joined together in a collaborative effort to celebrate the life and philosophies of Dr. Martin Luther King Jr. The MLK project consisted of 154 individual puzzle pieces, upon which the dreams of each Burrell employee were written. This video illustrates the process of the company putting together the final piece–King’s image built of [...]

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Cross-Cultural Marketing Fails to Engage African Americans

Unprecedented, In-Depth Research Examines Attitudes of Everyday African American Consumers CHICAGO, IL–(Marketwire – Nov 8, 2011)–Cross-culturalism, the current trend in multicultural marketing that stresses the blurring color lines in America, fails to engage African Americans, according to an unprecedented and comprehensive exploration of African American consumers by Burrell Communications (www.burrell.com). The study, conducted in conjunction [...]

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Burrell Tackles Sustainability Effort for Toyota

For Effective Green Marketing, Consider What Green Means to Your Consumer Everyone on our planet has an equally compelling stake in a green future. But not everyone thinks about “green” in exactly the same way. When Burrell approached Toyota about developing a green marketing campaign directed at African-Americans, we knew from long experience working with [...]

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