The Subcultural Agency

CEO Tara DeVeaux shares why cultural intelligence is a growth strategy, how brands earn the right to participate in culture and why human experience remains essential in an AI-enabled industry.

Burrell and TextNow enlist Katt Williams to challenge hidden fees, rigid contracts and outdated wireless rules in the brand’s largest campaign to date.

TextNow’s Burrell-created “Way Too Smart to Pay Dumb” campaign pairs Katt Williams with a rare commercial use of Nipsey Hussle’s “U See Us,” reinforcing themes of independence and self-determination.

Brief Glance examines TextNow’s challenger strategy as Burrell and Katt Williams take aim at traditional wireless carriers and make consumer control the heart of the brand’s message.

Ad Age spotlights Burrell’s new work for TextNow, featuring Katt Williams in a national campaign that challenges the conventions of traditional wireless service.

SVP Jayelle Dorsainville explains how brands can earn cultural relevance through social listening, creator partnerships and authentic participation in the moments that matter.

CEO Tara DeVeaux talks culture, commerce and the future of agencies—from building the first African American-owned agency network to using AI to enhance, not replace, human creativity.

Ads of the World spotlights Burrell’s “Haters Anthem,” which brings a culturally resonant lens to Toyota’s all-electric lineup through humor, music and puppetry.

BCG Worldwide welcomes Jayelle Dorsainville to lead social strategy and influence, strengthening how brands connect with culture and communities in real time.

SVP of Brand Development Tuwisha Rogers shares why authentic engagement with LGBTQ+ audiences represents both a cultural and growth opportunity for brands.

CEO Tara DeVeaux shares career advice on staying curious, embracing your authentic voice and being willing to take risks.

Toyota targets EV skeptics in a Burrell campaign led by puppet characters.

CEO Tara DeVeaux explains why entertainment thinking is becoming essential to brand growth.

CEO Tara DeVeaux was named to Campaign US’s 2026 Inspiring Women list.

SHOOTonline invited agency creatives to weigh in on the Super Bowl LX advertising slate, including Burrell Chief Creative Officer Khari Streeter.

In Ad Age, God-is Rivera challenges brands to rethink silence as a default response when the communities they serve are under pressure.

In shots, Tuwisha Rogers reads Zohran Mamdani's historic New York mayoral win as a signal of a changing cultural landscape.

CEO Tara DeVeaux taps highly regarded industry leader as Chief Strategy Officer.

Changes at Burrell include restructuring its executive leadership team and promoting senior-level executives.

Brilliance, creativity and a passion for Black excellence boldly manifested in the Black & Positively Golden Change of Fashion program.

A conversation about Tom Burrell's legacy and the book Advertising Revolutionary.

PUMA and Burrell's Fabric of Hip Hop work was recognized for multicultural excellence.

Revered leadership duo McGhee Osse and Fay Ferguson transition the agency to new CEO.