Tuwisha Rogers is Senior Vice President, Business Development, for Burrell Communications Group. She was named to the post in October of 2022. She is also the founder and principal of Wish Factor, a strategic partnership and purpose-driven marketing consulting firm that leverages groundbreaking strategy and integrated approach, including custom content, partnership development, and planning.

Rogers recently served as the vice president of Brand and Partnerships for the National Museum of African American Music (NMAAM). In that role, Rogers led all marketing and branding initiatives for the museum, which included overseeing the fostering and continued development of the NMAAM community, and corporate and entertainment relationships both domestically and globally. She partnered with Fortune 500 brands such as Apple, Amazon, Nissan, Hallmark Mahogany, T-Mobile, AARP and RIAA, to name a few. In addition, she successfully opened and launched the museum and curated nearly $3 million in strategic partnerships while garnering over 2.8 billion media impressions within the first year and a half.

Before achieving her success at the museum, she spearheaded and led Strategic Partnerships at Urban One networks. She oversaw a dedicated team for over $70 million in media revenue and partnership management for brands such as Walmart, AT&T, and Prudential. She was also an executive producer on several award-winning campaigns. Her other experiences included working with global leaders such as Martin Luther King, III at Realizing the Dream, and thought leaders such as Dr. Randal Pinkett, TV’s season 4 “Apprentice” winner, leading his business affairs and partnerships. In addition, she collaborated with industry giants and notables including Steve Stoute, ESSENCE communications, BET networks, Eric Roberson, Quincy Jones Productions, NOBEL Women, “Cedric the Entertainer” and many more.

Complementing her career in marketing, Rogers also served as a professor for the Women in Entertainment Empowerment Network (WEEN) Academy, instructing women of color to spark change in the entertainment industry. She participated in prominent programs such as “Leadership Newark” and “MLT.” She is also an active community member serving in the City of Plainfield Budget Committee and Rotary Club of Nashville, Leadership Music, Delta Sigma Theta Sorority, Inc., a board member of the Memphis Music Initiative, Second Harvest Food Bank and ACM Diversity Task Force. She holds a Bachelor of Science degree in marketing from William Paterson University, a Master of Public Administration degree in urban studies from Kean University, and a New Jersey teaching certification. Her career and community activities have been recognized as an honoree and recipient of the 2022 Nashville Business Journal “Women of Influence” in 2016, 2017 and 2018, the Telly Awards and in 2013 The Network Journal “Forty Under 40.” She resides in Nashville, TN.