Tara DeVeaux is Chief Executive Officer of Burrell Communications Group and an award-winning brand and entertainment marketer.
Tara joined Burrell from Wild Card Entertainment Group, where she was CMO and Managing Director of 3AM, the agency’s content innovation studio. Tara joined Wild Card/3AM in 2018 to evolve the entertainment marketing agency’s strategic and creative process and help grow the business beyond traditional studios. She set about integrating brand marketing principles into the entertainment marketing process and built the data-focused strategy and social content teams from scratch.
At Wild Card, Tara steered teams through the launch of integrated and social campaigns in entertainment (including Universal’s Super Mario Bros Movie, UA’s The House of Gucci, The Handmaid’s Tale and Kardashians for Hulu, HBO’s Insecure and Rap Sh*t and, Swarm on Amazon), in gaming (for Marvel’s Avengers and The SIMS), and she helped forge new relationships beyond entertainment with brand campaigns for Barbie, adidas and Corona USA.
Tara joined Wild Card Creative Group from BBDO New York, where she led the marketing team, focusing on business development and agency branding. During her tenure there as CMO of BBDO NY, she launched the agency’s social channels, and her new business team spearheaded the integration of audience data into the pitch process, leading to more than $40MM in new business.
Tara first joined BBDO in 2007 as an Account Director. Her leadership on campaigns for such brands as PepsiCo, HBO, Electronic Arts, National Geographic Channel, and Kraft earned her teams over 200 creative awards.
Prior to BBDO, DeVeaux spent time on both the agency and television sides. Starting her career at Y&R and moving to stints at Turner Networks, Oxygen Media, Diggit Entertainment, a mobile marketing startup, and SpikeDDB where she ran the agency’s Johnson & Johnson business.
With a career spanning brands, entertainment and tech, Tara’s experience and expertise has uniquely positioned her to continuously innovate in an ever-evolving marketing landscape.
In addition to her professional responsibilities, Tara is a member of the Leadership Council at Virginia Commonwealth University’s Brandcenter and the Comic Relief US Leader’s Lab.